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he Master's Degree Program in Marketing (MIM) , instituted in 1983, is Thailand's
first graduate program in Marketing conducted in English. The MIM
Program is
aimed at providing advanced and depth learning in Marketing areas
and has
relationships with many top Business and Marketing Schools around the
World.
The MIM Program is an evening two-year program. Classes are normally
conducted on weekdays from 18.30 - 21.30 hrs. three - four evenings per week.
Class formats are the mixture of lectures and discussions, case studies, marketing
simulation games, class presentation, project work, and field trips to various
companies. Each is used in a manner as to accomplish the goals of a given course.
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The MIM curriculum is specifically
designed to develop specialized marketing
and problem-solving skills that can be used to
address immediate business concerns. It
represents a strategic balance between the
science of analysis and the art of implementation
and provides an educational experience unique,
not only in its focus on marketing, but also its
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international perspective.
The thesis is replaced by Project Work in Marketing which requires
students
to address complex marketing challenges in the realistic context of
bringing a new product or service to the market. Students stand a chance to
engage their projects in
The world-class business plan competition (MOOT Corp)
held annually in the U.S.A.
In 1999, a team from MIM achieved international standing in the worldwide
Entrepreneurial business competition (MOOT Corp) at the University of Texas at
Austin. Inc. Magazine described the MIM's business plan as "Best Business Plan
On Planet".
Second-year MIM students are entitled to participate in the Student
Exchange
Program by spending one semester studying at a university abroad.
Our partner
universities include: University of North Carolina at Chapel Hill,
University of Illinois
at Urbana-Champaign, University of Wisconsin at Madison,
McGill University in Canada, and many more universities in Europe and Australia.
Scholarship are available for out-going exchange students. |
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