X-MBA
13
Seminar
in Marketing
Examples of MARKETING
ON THE WEB
Advertising and providing information
-
Bangkok Hospital
-- doctor's timetable and health consulting
-
EGV --
information about new program and schedule
-
Thai Airways
-- information about Thailand and flight schedule
Electronic commerce
-
Amazon
-- Internet bookstore, see also Thai
Amazon
-
Clinique
-- customized marketing (test your skin type & product suggestions),
including marketing research
-
Pizzahut
-- pizza delivery
Value-added service
Marketing intelligence
Free E-mail and Homepage (income
from "banner" advertising links)
Created: April 22, 1999
By: Ek Bunchua