Address: Department of Management Information Systems Faculty of Commerce and Accountancy Thammasat University, Bangkok 10200, Thailand
Tel: (66 2) 613-2288 Fax (66 2) 225-2109 Email: siriluck@tu.ac.th
PDF FILE : CV THAI | CV ENG

A. Academic Research Grant
Rotchanakitumnuai, S. “Applying the Knowledge Management to Develop Good
Governance of Government E-Procurement”, Thailand Research Fund Grant, 2008-2011.
(Research in progress)
Rotchanakitumnuai, S. “Modeling Enterprise Resource Planning Implementation Success:
The Thai ERP Balanced Scorecard Framework”, Faculty of Commerce and
Accountancy - Business Research Center Grant, 2008. (Research in progress)
Rotchanakitumnuai, S. “Developing the Key Success Factors of Electronic Procurement with
the Balanced Scorecard Approach”, Thammasat Alumni Association Grants, 2006.
Rotchanakitumnuai, S. “Modeling Electronic Government Service Acceptance Model: The
Case of Tax Filing via the Internet”, Thailand Research Fund Grant, 2005-2006.
Rotchanakitumnuai, S. “Empirical Study of the Technology Acceptance Model: The Case of
Internet-Based Securities Trading System”, Faculty of Commerce and Accountancy -
Business Research Center Grant, 2005.
Rotchanakitumnuai, S. “Banks use of The World Wide to Strengthen Customer
Relationships”, 2004.
Rotchanakitumnuai, S. “Success Factors for Thai Business to Consumer Electronic
Commerce: The Thai Online Merchants Perspectives”, Faculty of Commerce and
Accountancy - Business Research Center Grant, 2000.

B. Refereed journal articles: international and national
Rotchanakitumnuai, S. and Speece, M. “Modeling electronic service acceptance of an esecurities
trading system”, Industrial Management and Data Systems, (accepted, forthcoming).
Rotchanakitumnuai, S. and Speece, M. “Modeling Electronic Service Acceptance of an Esecurities
Trading System”, International Journal of Electronic Finance, (accepted, forthcoming).
Rotchanakitumnuai, S. “Measuring e-government service value with the E-GOVSQUALRISK
model”, Business Process Management Journal, 14(5), 2008, 724-737.
Rotchanakitumnuai, S. and Speece M. “Electronic Commerce for low involvement
consumer goods: Success factors of Thai online merchants”, International Journal of
Electronic Customer Relationship Management, 10 (2), 2007, 132-154.
Rotchanakitumnuai, S. “The important risk factors of E-government service adoption”, IEEE
Xplore, 2007, 3652-3655.
Rotchanakitumnuai, S. “E-government service: The perceived risk facets of e-revenue
systems”, Journal of Business Administration, 29 (110), 2006, 65-72.
Rotchanakitumnuai, S. “The Impact of Internet Banking on Switching to the New Service
Provider”, Journal of Business Administration, 28 (106), 2005, 2548, 57-75.
Rotchanakitumnuai, S., and Speece, M .“Business Value of Thai Internet Banking Services :
The Corporate Customers’ Perspectives”, Journal of Electronic Commerce Research,
5 (4), November, 2004, 270-286.
Rotchanakitumnuai, S., and Speece, M. “Barriers to Internet Banking Adoption: A
Qualitative Study among Corporate Customers in Thailand”, International Journal of
Bank Marketing, 21 (6/7), 2003, 312-323.
Rotchanakitumnuai, S. “Business-to-consumer electronic commerce success factors”, Journal
of Business Administration, 26 (99), 2003, 65-76.
Rotchanakitumnuai, S. “e-business: Inter-organization business transaction”, Journal of
Business Administration, 23(87), 2000, 30-42. (translated from Thai title)
Rotchanakitumnuai, S. “Information technology and business value creation and management
in the next era”, Special issue: Proceedings of Academic Papers for the Sixtieth
Anniversary of Faculty of Commerce and Accountancy, 2000, 579-601. (translated from Thai title)
Rotchanakitumnuai, S. “Cost deduction and efficiency improvement with Intranet”, Journal
of Business Administration, 23(85), 2000, 53-63. (translated from Thai title)
Rotchanakitumnuai, S. “Data warehouse: The important technology for organization”,
Journal of Business Administration, 22(81), 1999, 45-53. (translated from Thai title)
Rotchanakitumnuai, S. “Outsourcing and information management”, Journal of Business
Administration, 21(77), 1998, 23-36. (translated from Thai title)
Rotchanakitumnuai, S. “Geographical Information Systems”, Journal of Business
Administration, 19(70), 1996, 104-109. (translated from Thai title)
Rotchanakitumnuai, S. “Document management in IT era: Opportunities and Challenges”,
Journal of Business Administration, 17 (68), 1995, 58-68. (translated from Thai title)
Rotchanakitumnuai, S. “Computer Application Development”, Journal of Business
Administration, 13(51), 1989, 94-98. (translated from Thai title)
Rotchanakitumnuai, S. “Management and information”, Journal of Business
Administration, 13(50), 1989, 70-79. (translated from Thai title)
Rotchanakitumnuai, S. “Information systems: Roles and impacts”, Journal of Business
Administration, 12(46), 1988, 78-83. (translated from Thai title)

C. Papers in International Conference Proceedings
Punumnuay, W. and Rotchanakitumnuai, S. “Factors influencing e-banking service bond:
The cases of Internet banking and mobile banking”, Proceedings of the Greater
Mekong Subregion Academic and Research Network (GMSARN) International
Conference, Kunming, China, November 12-14, 2008.
Ampairatana, N. and Rotchanakitumnuai, S. “Developing ERP implementation success
factors of Thai SMEs”, Proceedings of the Greater Mekong Subregion Academic and
Research Network (GMSARN) International Conference, Kunming, China, November 12-14, 2008.
Rotchanakitumnuai, S. “Measuring E-government service value with the E-GOVSQUALRISK
Model”, The Eighth International Conference on Electronic Business, Hawaii,
September 30-October 2, 2008.
Rotchanakitumnuai, S. “E-Procurement Framework for a Successful E-Reverse Auction”,
The Seventh International Conference on Electronic Business, Taiwan, December 2-6, 2007.
Rotchanakitumnuai, S. “The important risk factors of e-government service adoption”,
IEEE Wicom Track: ISM2007 Conference, Shanghai, China, July 26-28, 2007.
Rotchanakitumnuai, S. “Developing the electronic service acceptance model from Internet
Securities Trading System”, The Seventeenth Australasian Conference on Information
Systems, Adelaide, Australia, Dec 6-8, 2006.
Rotchanakitumnuai, S “Factors influencing electronic service adoption”, INFORMS
Conference, Hong Kong, China, June 24-28, 2006.
Rotchanakitumnuai, S. “The impact of web-based service on switching cost: Evidence from
Thai Internet banking”, International Conference on Electronic Commerce, Xian, China,
August 18-20, 2005.
Rotchanakitumnuai, S., and Speece, M. “Relationship Development and Loyalty in
Corporate Internet Banking”, SERVSIG Research Conference, Singapore, June 2-4, 2005.
Rotchanakitumnuai, S., and Speece, M. “Enhance Customer Relationships with
Web-based Service Delivery Channel”, Australian New Zealand Marketing Association
Conference, Wellington, New Zealand (ANZMAC 2004), November 29-December 1, 2004.
Rotchanakitumnuai, S. “The impact of web-based service on switching cost: The case of
Thai Internet banking” The Third National Conference on electronic Business,
Chulalongkorn University, Bangkok, Thailand, November 25, 2004.
Rotchanakitumnuai, S. “Enterprise Resource Planning Systems Implementation Success”,
The Second International Accounting Conference, University of the Thai Chamber of
Commerce, Bangkok, Thailand, November 26, 2004.
Rotchanakitumnuai, S., and Speece, M. “Enhancing relationship in corporate banking
through Internet banking implementation”, The 12th Annual Conference on Pacific-
Basin Finance, Economics, Accounting and Business (PBFEA), Bangkok, Thailand,
August 10-11, 2004.
Rotchanakitumnuai, S. “E-government panel session”, The Eighth Asia-Pacific Conference
on Information Systems (PACIS 2004), Shanghai, China, July 8-11, 2004.
Rotchanakitumnuai, S., and Speece, M. “Balancing Business Value of Thai Internet Banking
Services: The Corporate Customers’ Perspectives,” The Eighth Pacific-Asia Conference
on Information Systems, Shanghai, China, 8-11 July, 2004.
Rotchanakitumnuai, S., and Speece, M. “Business-to-Consumer Electronic Commerce
Success Factors in Thailand: The Website Merchant Perspectives,” The Third
International Conference of Electronic Business (ICEB 2003), Singapore, 9-13 December, 2003.
Rotchanakitumnuai, S., and Speece, M. “Assessing Thai Internet Banking Benefits: A
Qualitative Study among Thai Internet Banking Service Providers,” The Third
International Conference of electronic Business (ICEB 2003), Singapore, December 9-13, 2003.
Rotchanakitumnuai, S., Chaisrakeo, S., Larpsiri, R., and Speece, M. “Retail banking
consumer perceptions toward Thai Internet banking,” The Eighth International
Conference on Marketing and Development, Bangkok, Thailand, January 4-7, 2003.
Rotchanakitumnuai, S. “Thai Business to Consumer Electronic Commerce,” Proceedings of
the First National Conference of Electronic Business, Bangkok, Thailand, October, 2002.
Rotchanakitumnuai, S., and Speece, M. “Technological Marketing and Effective Customer
Relationships,” Conference on AIB Southeast Asia and Australia Regional Conference,
Shanghai, China, July, 2002.
Rotchanakitumnuai, S. “Thai Business to Consumer Electronic Commerce,” Proceedings of
the First National Conference of Electronic Business, Bangkok, Thailand, October, 2002.

D. Textbook (Translated from Thai titles)
Rotchanakitumnuai, S. “Strategic IS/IT Architecture and Planning”, Pinklou Publishing, 2008. (Forthcoming)
Rotchanakitumnuai, S. “Managing Information Systems in the Digital Age”, Pinklou publishing, 2006.
Rotchanakitumnuai, S. “Managing Database with Microsoft Access 2002”, Pinklou publishing, 2006.
Rotchanakitumnuai, S. “Database Design and Administration”, Second Edition, Pinklou
Publishing, 2006.
Rotchanakitumnuai, S. “SQL: Database Language”, Fourth Edition, Pinklou publishing, 2006.
Rotchanakitumnuai, S. “Database System”, Fifth Edition, Pinklou publishing, 2001.
Rotchanakitumnuai, S. “Software for Managing Sale System for Exporter”, 1994.
Rotchanakitumnuai, S. “dBase III Plus”, Thammasat publishing, 1989.

E. Case Study
Rotchanakitumnuai, S. “Mega Business IS Planning”, Business Research Center, Faculty of
Commerce and Accountancy, 2005.
Rotchanakitumnuai, S. “Siam Bank: The case of using Internet banking for financial
transaction”, Business Research Center, Faculty of Commerce and Accountancy,2006.

F. Book Chapter (Translated from Thai Title)
Rotchanakitumnuai, S. “Strategic Information Technology Planning Approach”, Roles of
information technology to SMEs, TBS Series, Veladee Publishing, 2004, 53-65.
Rotchanakitumnuai, S. “Best Management Information Systems”, Special issues in MIS,
Thammasat publishing, 1988, 4-7.
Rotchanakitumnuai, S. “System Development: Process and problems”, Special issues in MIS,
Thammasat publishing, 1988, 173-190.

G. Course Teaching
- Accounting Information Systems
- Business Research / Advanced Business Research
- Database Design and Administration
- Database Systems
- E-business/ E-Enterprise
- Enterprise Modeling and Information Technology Solutions
- Enterprise Resource Planning
- Information System Management
- Management Information Systems
- Seminar in MIS
- Strategic IS/IT Planning