This course provides the students a general knowledge of activities involved in developing marketing programs and strategies to achieve competitive advantage. It provides the foundation for the subsequent marketing courses in the Program. Major decisions studies include consumer behavior, competitive analysis, environmental analysis, market segmentation, marketing research, market selection, product development, positioning, pricing, promotion, sales management and distribution channels.

This course explores consumer behavior which includes the process of consumer decision making, individual influences, and environmental considerations. It provides students with a comprehensive framework and appropriate tools for analyzing consumers and its implications for marketing strategy.

This course creates an understanding of the process of development and introduction of new products as well as the most effective management of products during different stages of the product life cycle.

This course provides students with the knowledge of planning marketing activities, organizing agencies involved in the process of making products and services available to business and household consumers. The course also covers an understanding of logistical systems that provide the supply of material and parts to a firm and the distribution of products to customers.

This course focuses on the complex and dynamic nature of organizational markets: understanding the role of marketing in organizational markets: and an insight into how marketing managers operate in organizational markets.

This course provides a knowledge of international business practice aiming at the global market. It exposes students to the international marketing environment, identification of potential export markets, strategies for market entry, marketing programs for foreign markets. Operational techniques as well as strategic decisions will be presented in the course.

This course focuses on organizational behavior and management theory as it relates to marketing organizations including values and attitudes, motivation, group dynamics and behavior, group decision making, power and conflicts, management style, leadership, management of change, self-development, and time management.

This course involves the analysis, design, and implementation of the Marketing Information Systems and Marketing Decision Support Systems. The course also develops an understanding of the key managerial issues of utilizing information as a strategic resource for competitive advantage.

This course emphasizes the organization, process and application of marketing research, experimental design, sampling methods, text of hypothesis, analysis of data, evaluation of research costs, results achieved and applications of research to marketing.

This course returns to the communication mix as a basis for discussing the integrated development of promotional programs. It explores the decision-making of marketing managers on the firm's promotional mix, advertising, sales promotion, public relations and publicity. The course also emphasizes practical strategies for analyzing, planning and coordinating a firm's promotional activities.

This course provides a foundation in Managerial Economic Analysis. The purpose of this course is to acquaint the practicing manager with standard tools of microeconomic analysis applied to business situations. It also examines the application of economics to various industries.

This course focuses on development of strategic framework for decision making for both domestic and global organizations. Analytical approach to strategy formulation as it relates to competitive strategies in marketing. Students learn to use analytical and logical methods in real business cases. The marketing simulation used in this course will help students develop skills and gain hands-on experience in formulating and implementing marketing strategy.

This course concentrates on marketing decisions in a competitive context, identification of key marketing factors related to generating profitability, and the application of quantitative methods in improving corporate financial performance.

This is an advanced course designed to train students to address complex marketing challenges in a realistic context of bringing a new product or service to market. The end result of the course is a comprehensive written and oral presentation of an original business plan that requests funding for a new venture. Students working in teams, are required to identify a potentially feasible new business opportunity, thoroughly research and identify the market potential, and construct a realistic business plan to obtain an attractive return of investment for investors. The plan will be presented to "Investment Bankers" for funding and students are required to defend their proposals in a professional manner.