Throughout the whole period of study, a mixture of lectures, case discussions, group projects, experimental learning and interactions with practicing executives is all integral to the MIM educational experience. Cases, lectures and projects are all geared to reflect the international components of marketing and business decisions. Before continuing in the MIM core courses, students have to study and pass the preparatory course (MK. 500: Introduction to Business).

The preparatory course will focus on introductory study and orientation. This is known as "Introduction to Business" course. The purpose of this course is to equip students with basic business and life skills which will be used in the subsequent courses and throughout their careers. Students will be introduced to all aspects of the Program through the MIM orientation at the beginning of the course. The MIM orientation also gives students a chance to meet MIM administration, faculty members, new classmates, and second-year students.

The preparatory course emphasizes Creativity, Ethics, Critical Thinking, Leadership, Teamwork, and other basic skills foundations. These will include reviews of economics, statistics, marketing, managerial accounting, finance, personal computer operation, case analysis, presentation techniques. The students will be exposed to a variety of teaching and learning techniques that will be used in the MIM Program.

All first-year students are required to take this preparatory course. Students have to achieve a grade of P (Pass) before continuing with the MIM core course studies. The course will not be included in the calculation of cumulative credits and cumulative grade point average.

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 MIM Courses
Master's Degree Program in Marketing,
Room 206, Faculty of Commerce and Accountancy 2 Prachan Rd., Pranakorn, Bangkok 10200, Thailand
Tel. & Fax. : (662) 222-1331, (662) 223-9983, (662) 613-2240
E-mail : tu-mim@tu.ac.th