Date : 6/3/2006

The Master’s Degree in Marketing Program (MIM) has arranged a Simulation Game for its MIM-XVIII students on 17-19 February 2006. This Simulation Game is a part of the course MK 621: Competitive Strategies in Marketing and was taught by Dr. Philip Zerrillo from Emory University, USA. This course is aimed to equip the students with knowledges, techniques and methodologies in analyzing the competitors’ business strategies.
The marketing simulation used in this course will also help students develop skills and gain hands-on experience in formulating and implementing marketing strategy.